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Reply ASAP app makes it less convenient for kids to ignore texts from parents

The Reply ASAP app makes missing a message impossible as it takes over the screen and sounds an alarm until the user responds. You can hit snooze, but the alert will keep coming back. (CBS)

A new smartphone app is giving moms and dads the upper hand by forcing kids to reply to texts from their parents as soon as possible.

British teenager Ben Herbert was never in a rush to text his dad back, but now he doesn’t have much of a choice.

The phone alarm is part of an app created by Ben’s father after being ignored too many times.

The Reply ASAP app makes missing a message impossible as it takes over the screen and sounds an alarm until the user responds. You can hit snooze, but the alert will keep coming back.

"It could be annoying - but on the flip side, it's important,” Ben said.

Ben’s father Nick Herbert launched the Android-based application some 18 months ago and said more than 100,000 people have downloaded it.

Herbet acknowledged some people may find the technology intrusive, but said it has actually improved his relationship with his son.

"From a safety perspective, if I send him a message, it will tell me where he is at the time when the message arrives on his phone,” Nick Herbert said.

The app is only available for Android user right now as Apple has so far rejected the application due to its location and sound features. Nick Herbert said he will continue to make changes to the iPhone version until it is approved.

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