North American International Auto Show 2018 Year of the Truck
DETROIT, Mich. —
2018 is the year of the truck at the North American International Auto Show in Detroit.
Many of the trucks shown have been completely redesigned and there are some major upgrades under the hood, as well.
What's new at the auto show in Detroit this year, is a return to something very old; Diesel.
Michael Seigrist, a Chevrolet spokesperson, said, "The diesel engine offers a tremendous amount of value to the customer.”
And fuel economy is the main attraction of the 2018 Chevy Silverado.
Siegirst said, “The great torque of a diesel engine. This makes a new choice for our Chevrolet customers."
But GM has tough competition from built Ford tough F-150 diesel.
Brian Bell, a Ford spokesperson, said, "Well the diesel's fantastic it's got tons of power, tons of fuel economy, a really great choice for our customers."
Great news for Lincoln after the eight-passenger land yacht Navigator won "Truck of the Year."
With a 450 horsepower and a 10 speed transmission it is powerful but luxurious.
Molly Cosgrove, a Lincoln spokesperson, said, “I can't help but smile when I get in this vehicle, the white washed teak wood, the blue bay leather it's really unlike anything on the road. Navigator is an iconic nameplate for the brand, this is the first time we've redesigned the vehicle in 20 years and for us to come back and win truck of the year really means a lot to us, because we've put a lot into this."
The Lincoln Navigator Black Label edition is priced out for luxury at $100,000.
However, there are hundreds of other cheaper trucks, many with redesigns and overhauls, that can haul whatever you need.
Such as the 2019 Jeep Cherokee featuring wider headlights and new front end.
The longer, wider, but lighter Dodge Ram and the Toyota Tundra and Tacoma.
They're all part of the spectacle that is the North American International Auto Show.
Bell says the simulator, nicknamed “Simzilla,” is a high tech way to test drive Ford Ranger for the more active customers.
It gives customers a chance to take the new Ford Ranger off-road and test the suspension.
Bell said, "Weekends come, they're looking for some me time. Their chance to get out. They go hiking, biking, mountain climbing. Skiing, whatever. And they're looking for a truck that's a piece of their gear"
The North American Auto Show opens to the public on Saturday.