GRAND RAPIDS — Following a December blog post from Barfly Ventures, the parent company of HopCat restaurant, stating the company is ditching the crack fries name, a follow-up announcement Monday makes the iconic dish a bit more - extraterrestrial.
The new name for the beer-battered french fries is "Cosmik Fries."
In the written announcement, the restaurant's parent company said the name comes from founder Mark Sellers' love for Frank Zappa, who coined the spelling through a classic track, "Cosmik Debris."
The change came about after Barfly Ventures CEO Mark Gray said the crack epidemic in the restaurant's local communities had an apparent lasting and negative effect. The company didn't want to make light of the community problem.
"As we grow as a company we have come to realize that to make light of this drug, and of addiction, contradicts our values of inclusion and community. We want to thank our guests, employees and community members who have helped us come to this realization and apologize for the pain the name brought to others," Gray said in a blog post from December.
The company assures patrons the recipe that landed them a spotlight on Food Network Magazine's list of top 10 french fries in America will remain unchanged and will continue to come in several forms, whether you like your fries served loaded or sloppy.
The name change comes just in time for the restaurant's 11th anniversary, which each location will celebrate Saturday, Jan. 19, with a Cosmik Fries eating contest. The winner at each location will compete for a $2,000 grand prize at the Michigan Summer Beer Festival in Ypsilanti, Michigan, in July.