GRAND RAPIDS, Mich. — Hopcat's beloved Crack Fries are set to go through some changes in the following weeks, but rest assured, the recipe will remain the same.
Mark Gray, CEO of HopCat's parent company BarFly Ventures, announced in a post Monday that the Crack Fries name will be changed to avoid playing on a real and legitimate problem affecting the restaurant's communities.
"As we grow as a company we have come to realize that to make light of this drug and of addiction contradicts our values of inclusion and community," Gray wrote in the post. "We want to thank our guests, employees and community members who have helped us come to this realization and apologize for the pain the name brought to others."
The company has plans to re-print their menus, recycle their posters and take down their signage, Gray said, in expectation of the change that is set for mid-January.
"We are grateful for the support we’ve received over the years and your love of our fries. While we know it will take time to get used to this change, we are confident in our decision. It is not only the right thing to do, it reflects who we are," Gray wrote.