Candy Corn on top in Michigan as consumers set to spend $9.1B on Halloween nationwide


Move aside popcorn in shades of Maize & Blue or Green & White, Michigan's favorite Halloween candy is orange: as in Candy Corn orange.

A report from The Candy Store, shows that Michiganders consume nearly 150,000 pounds of candy corn each Halloween. Skittles and Starburst come in second and third in the consumption rankings in the state.

The online retail site perused 10 years of sales data to name the top three favorite candies state by state.

The National Retail Federation reports consumers are expected to spend $9.1 billion on Halloween this year, snapping up candy, costumes, pumpkins and decorations in record-breaking style -- up 8.3 percent over the $8.4 billion spent in 2016.

The report, conducted in partnership with Prosper Insights & Analytics, also indicates that annual Halloween spending has more than doubled since 2005, when spending was at $3.3 billion. That was one of the earliest years of the federation's Halloween spending survey.

The annual survey, which the federation has been conducting since 2003, indicates that consumers will spend $3.4 billion on costumes, $2.7 billion on candy, another $2.7 billion on decorations and $410 million on greeting cards.

“Halloween continues to be a highly anticipated holiday for Americans, who will spend a record amount this year with increases across all purchasing categories,” Prosper Insights Principal Analyst Pam Goodfellow said. “Expect consumers to be on the lookout for early-bird promotions both online and in-store as they hunt for the best items to complete their costumes and embellish their homes.”

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