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Battle Creek Unlimited optimistic after first months of 5-year economic plan

Battle Creek Unlimited optimistic after first months of 5-year economic plan. (WWMT/Jon McCrary)

An organization working to lure new economic development to Battle Creek called the first few months of a five-year plan encouraging

Battle Creek Unlimited set the five-year plan into place in August with a lofty goal of bringing 750 jobs and $250 million in capital investment to Battle Creek.

Battle Creek Unlimited President and CEO Joe Sobieralski is breaking away from tradition to accomplish the goal.

He said the key for growth is deploying resources beyond the Fort Custer Industrial Park, which the group manages, and specifically revitalizing downtown.

"I want to change the perception of Battle Creek," Sobieralski said.

The goal is to attract high paying jobs in the automotive, food, logistics, aviation, defense, and energy storage industries. For those industries to be successful, Sobieralski said Battle Creek needs to build its population.

Sobieralski says in the first few months of the plan that Battle Creek Unlimited has brought in 65 jobs, toward its 750-job goal, with the food design firm Dennis Group.

There are plans to bring in new businesses in the coming months.

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