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Two Hearted beers, half-hearted attempts at exercise during 7th annual Snow Jog

“It’s my favorite beer, and it’s perfect timing because they’re just releasing it,” said Mark Kwas from Waterford, who came this year dressed as “King of Hopslamdia,” complete with a scepter made of hops. (WWMT/Jake Berent)

Runners clad in costumes ranging from Buddy the Elf to “King of Hopslamdia” took their mark this morning and ran to 11 locations as part of the 7th annual Snow Jog sponsored by Bell’s Brewery.

The event begins at Bell’s and takes runners all over downtown Kalamazoo to different bars and restaurants where they must complete tasks and games to get credit for stopping in. At the end, runners return to Bell’s for prizes. Participants compete in teams of two, Liz Glaab of Bell’s said the games they play at each location are one of the best parts of the morning.

“It’s a lot of fun. We've got giant cornhole at Old Dog, we have a washer stacking game at Green Dot, we've got Pantyhose bowling at the Union,” Glaab said.

Participants are asked to bring in a non-perishable food item to donate to Kalamazoo Loaves and Fishes, Glaab said this year’s event sold out in 15 minutes, and 300 runners come from all over to participate.

“It's been continuing to be a fast selling event, we donate a lot of money and non-perishables to Kalamazoo Loaves and Fishes,” Glaab said.

From Pac-Man to characters from the movie “Trolls”, the costumes this year were on point. But one man’s get-up reigned supreme.

“It’s my favorite beer, and it’s perfect timing because they’re just releasing it,” said Mark Kwas from Waterford, who came this year dressed as “King of Hopslamdia,” complete with a scepter made of hops.

“My wife deserves all the credit for the scepter,” Kwas said.

He’s been coming to the Snow Jog for the past three years and loves the fun and excitement of an early morning filled with Two-Hearted beers and half-hearted attempts at exercise.

"We've loved it the last couple years, it's really a can't miss thing this year. It's good with all the people, it's fun, and when you start at Bell's you can't beat that,"Kwas said. "1st year we started off gung-ho on the running, but we'll pace ourselves this year."

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