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W. Mich. company launches new light pole display device

KALAMAZOO, Mich. (NEWSCHANNEL 3) - A West Michigan company is launching a new light pole display that could help save towns and businesses thousands of dollars.

It's called the Flag Trax Street Flag system, built by Consort Display Group of Kalamazoo.

The system lets you mount custom flags on light poles as an alternative to street banners.

Because the flags can be changed from the ground after installation, businesses can change the signs without having to hire a bucket truck, which will save time and money.