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Special Report: Why Women Blog
KALAMAZOO, Mich. (NEWSCHANNEL 3) - Social media surrounds us all, but not all of us are spending equal amounts of time blogging.
Women not only outnumber men in the blogosphere, but many of them have discovered creative ways to make their webpages profitable.
From a computer screen, to a kitchen stove, Aura Caplett began her vegetarian food blog "dinner with aura" in 2011.
"My almond butter post sees about 500 views a day," she said.
Fueled by a lifelong love of vegetables, she's cooked, photographed and written 150 quick and easy recipes for health-conscious home cooks.
"I lived with my grandparents for one summer," she recalled. "cooking dinner every night and actually cut my grandpa's cholesterol in half."
Aura explained part of her process, saying, "the picture is what draws people into the blog," and adding that "I'd say about thirty photos for every post."
"I'm always thinking about what I can do, what I can try, what I can share with people," she said. "I want to show them they can make healthy changes without taking too much time."
Aura is just 1 of 200 million bloggers in an online world where women especially, are making their voices heard.
Not only are they 8 percent more likely to blog than mentheir sites are making money.
AOL bought Arianna Huffington's news and opinion blog for $315 million.
Gina Trapanni, owner of software tip-sharing site "life-hacker," reportedly earns $100,000 a month.
And Ree Drummond, "the pioneer woman," is now a TV host and best-selling author.
"It's working because it's authentic," said Melody Vanderweide, founder of GR Kids.
Undoubtedly one of the most successful bloggers in West Michigan, Vanderweide launched g-r kids in 2009 as an online calendar of low-cost, kid-friendly events in Grand Rapids.
"Where you can go play indoors or where you can have a birthday party or when are summer time summer camps," she explained as some of the features of her site.
Five years later, she's running it as a small business; and ninety percent of her readers are women.
"We don't have quilting bees anymore," Vanderweide said. "It's harder for women to get together."
Digital marketing manager at Bevelwise, Bethany Bratt, helps people promote their brands online.
Blogging, she says, is a great way to maintain high visibility on the web and build credibility with customers.
"We're daughters, we're friends, we're moms, we're wives, we're girlfriends. And we have to wear so many different hats and we're on the go so often. Blogs are a great way to look up quick product information," Bratt explained.
Earlier this year, Cooking Light magazine asked that Aura be one of 80 bloggers from around the world to write recipes for their readers.
She's also featured in a full-page article in this month's Grand Rapids magazine.
She hopes the opportunities are just a taste of what's to come.
"I'm becoming a better cook, a better photographer and I'm able to share that with people all over the world and that's really exciting," Aura said.
For more information on the blogs featured in our story, just click below.