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Kzoo considers electronic billboards
KALAMAZOO, Mich. (NEWSCHANNEL 3) - Kalamazoo city leaders are considering an ordinance that could bring electronic billboards to the city.
It's something a special committee has spent the last eight months researching, but the idea is not sitting well with some residents who are concerned the signs may distract drivers from the road.
Western Michigan Universitys campus has one of these billboards in place that show ads digitally, this one is owned by the university, but we could soon see them in city as well.
If adopted, the ordinance would require Adams, the company behind the billboards, to take down seven to eight of their current signs to put up one digital ones
Kalamazoo city commissioners say they're looking to take down the billboards up in the Edison neighborhood and on the North Side, or areas near peoples homes.
They're also studying the impact these electronic signs have on drivers to make sure they're not distracted by the changing displays or the light.
If these signs do go up they say the length of time between one ad changing to another is critical. Portage and Osthemo have recently adopted similar ordinances here in West Michigan.
Kalamazoo commissioners say these signs would be on main roads only and a way to regulate evolving technology.
City Commissioner Bob Cinabro says, What Id like to see are fewer billboards here in Kalamazoo, and the ones that do go up, the LEDs, I want to see them away from neighborhoods and on state trunk lines.
I don't think it's a good thing, Commissioner Barb Miller says, but we are headed down that road already, and it's something we need to strongly look at.
On Monday, commissioners will be setting a time for a public input session on these signs, which is expected to be Aug. 19.