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New advertising trend sweeping Tokyo
TOKYO, Japan (NEWSCHANNEL 3) - Thigh advertising has become the next big thing in Tokyo.
Women are now being paid to put ads in an area men will always pay attention to--women's thighs.
In order to become one of these walking billboards, participants must be at least 18, and have at least 20 friends on social media networks.
So far, more than 3,000 women have signed up for this new marketing tool.