Allegan launches new promotional campaign

ALLEGAN, Mich. (NEWSCHANNEL 3) - The power of positivity is catching.

Allegan recently launched a campaign called Positively Allegan.

The campaign focuses on telling positive stories about the town, in hopes of drawing in more visitors.

As part of the launch in March, leaders of the campaign challenged locals to create a logo for the campaign.

The winning design was submitted by Gary Cronkhite, who was born and raised in Allegan.

Cronkhite's design will now be used as the primary symbol in the Positively Allegan campaign throughout the year.