Pop-ad inventor: 'I'm sorry'

(NEWSCHANNEL 3) - We've all been pestered by pop-up ads, perhaps some of us more than others.

Well, the man who claims to have invented them in the mid-1990's says he's sorry.

Ethan Zuckerman, who works at MIT, says he had no idea what he was bringing into the world when he wrote the code while working for a company called Tripod.

He even wrote an essay about his so-called mistake, which was published in The Atlantic magazine.