Man's call to cancel cable goes viral

SAN FRANCISCO (NEWSCHANNEL 3) - A man's battle to cancel his cable and Internet service is going viral after he taped the conversation with a very determined rep.

The conversation goes on for about 8 minutes.

Ryan Block, a tech journalist, says he was shocked, and so were Comcast officials.

They sayd they were embarrassed by their representative.

One of the execs was even going to call Block personally to apologize.

No word on how long that conversation went.