State health officials kick off vaccination campaign

State health officials kick off vaccination campaign

LANSING, Mich. (NEWSCHANNEL 3) - Monday, state health officials are kicking off a campaign to protect kids from preventable diseases.

The Michigan Department of Health and Human Services says our state's immunization rates are among the lowest in the country, which has led to outbreaks of preventable diseases that can be deadly in some cases.

That's why they are starting the campaign on Monday, March 20.

The campaign is called "I Vaccinate," and it's a state-wide public health education campaign aimed at getting kids vaccinated.

They teamed up moms of young children in order to reach as many people as possible.

Health officials are hoping to give parents the information they need to make sure their kids are protected.

Those we spoke with say it can be hard because many of the vaccines are for diseases most of us have never had to worry about, but are beginning to come back because of low vaccine rates.

"It's sometimes hard to drive home this message, because most of the people that are alive today weren't alive when vaccine preventable diseases like measles, polio, mumps and rubella were around," said Dr. David Davenport, Infectious Disease Specialist at Borgess. "They've never seen it they don't have any reason to be afraid of it."

The "I Vaccinate" campaign will officially launch this morning at 10 a.m. in Lansing.

It will include a new website health officials say will hold compelling information, as well as TV and radio ads.

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