Police cracking down on drunk drivers

GRAND RAPIDS, Mich. (NEWSCHANNEL 3) - Starting Friday and lasting until Labor Day, Michigan State Police are upping patrols and giving a harsh warning -- drive sober or get pulled over. And this year officers in Michigan are using a unique way to get their message across.

Police are using a fake brewing company and kicking it all off in Beer City USA using a 6 pack with a message, putting our own spin on a nation-wide crackdown.

Law enforcement officials from 150 Michigan police departments, sheriff's offices and MSP will join together to launch "Drive Sober or Get Pulled Over."

The event is being held at the Grand Woods Lounge in Grand Rapids.

State traffic officials are taking a unique approach this year starting the campaign in a bar and introducing the fake Traffic Safety Brewing Company which includes beers called "Call a Cab Cider" and "Left my Keys at Home Lager."

The summer traffic safety 6 pack will be featured at Grand Woods Lounge as a reminder to drive sober.

Police tell us the campaign is especially important because last year 354 people were killed in drug and alcohol related crashes. That's a 3 and a half percent increase over 2012.

The end of summer drunk driving crackdown will officially be launched at 10 Friday morning. It runs through Labor Day.