'Ice Bucket Challenge' gaining in popularity in W. Mich.

(NEWSCHANNEL 3) - The Ice Bucket Challenge is continuing to grow in popularity across West Michigan.

Once a challenge is extended, daredevils have 24 hours to answer by dumping a bucket of ice water over their heads, then challenging someone else.

They also have the option of making a donation to the fight against ALS, more commonly known as Lou Gehrig's Disease.

Many do both.

In the last few weeks, the challenge has raised more than $5 million nationally in the fight against ALS.

From celebrities to local police departments, to college presidents, it seems like everyone is doing their part in raising awareness and money.

Portage Public Safety is one of the latest agencies to accept the challenge, doing so Friday after being called out by the Kalamazoo Department of Public Safety the day before.

They have subsequently challenged the Battle Creek Fire Department and Portage Central Marching Band.

We've also see Western Michigan University President John Dunn dumped with ice cold water by Buster Bronco on Thursday, but perhaps none was more inspiring than the Schnurstein family of Portage.

Brian was diagnosed in March of 2010 at the age of 29.

His family and neighbors went through the viral sensation as well.

"Anything to raise awareness; most people don't know about the disease," Brian's wife Lindsay Schnurstein said. "It's considered an orphan disease, so it doesn't get much publicity or funds, and that's exactly what we need to find a cure."

We learned Friday night that the Battle Creek Fire Department has accepted the challenge.

Firefighters will be dumped with ice cold water sometime around 8:30 Saturday morning.