Disney launches toys, gadgets to tie in with upcoming Star Wars film
(NEWSCHANNEL 3) - May the Friday force be with you!
Disney launched Star Wars: The Last Jedi-themed toys and gadgets Friday.
20,000 retailers are taking part in the product blitz, offering toys, clothing, and an augmented reality experience that allows fans to interact with characters.
Thursday night, dozens of people lined up outside of Toys R Us stores before midnight openings across West Michigan.
Retailers are hoping the popular brand will boost sluggish toy sales.